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A good CV stands out through clarity, personalization, and storytelling. Recruiters notice layout first, then relevant experience and education. Genuine extras like sports or volunteering add value, while clichés fall flat. Despite AI and LinkedIn, the CV remains vital — concise, tailored, and crafted to spark curiosity for the interview.

Kai Lentering, Strategy Director at Jung von Matt START, explains how to bring a startup from zero to market. From choosing the right entry channels and launch timing to balancing niche adoption with long-term growth, he stresses that momentum matters—but credibility matters more. Founders must see branding as a business driver, not just design, and avoid the “brand experience gap,” where bold promises outpace the product’s reality.

In our conversation with Jakub Cassebaum, Design Lead at Jung von Matt START, he stresses a holistic approach to branding: build on vision, story, and strategy before moving to design. For startups, speed matters more than perfection — launch, learn, and improve. Above all, trust is built through consistency and emotion, often sparked by small creative choices that make a brand stand out.

Why do we scroll instead of study? Procrastination isn’t just laziness, it’s your brain staging a tug-of-war between instant pleasure and long-term goals. From the lure of dopamine to the false promise of “future you,” science has some surprising answers… and a few tricks to beat the cycle. Read more to find out why starting is the hardest part, and how to make it easier.