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“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.”

— George R.R. Martin

We’re not journalists. We’re not experts (yet).

We’re students, just like you.

Curious, ambitious, maybe a little lost sometimes.

This magazine was born from late-night ideas, group chats, and the desire to build something real.

Whether you’re flipping through between lectures, looking for inspiration, or dreaming of your next big move, may these pages spark your curiosity and remind you that you’re not alone on this journey.

​

To learning, to failing, to trying again.

 

Carlotta, Giulia & Giulia

Co-Founders

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Jul 228 min read
Marketing, Media & Influence

Where Startups are designed not discovered: Inside Jung von matt’s creative engine for founders Part 2

Kai Lentering, Strategy Director at Jung von Matt START, explains how to bring a startup from zero to market. From choosing the right entry channels and launch timing to balancing niche adoption with long-term growth, he stresses that momentum matters—but credibility matters more. Founders must see branding as a business driver, not just design, and avoid the “brand experience gap,” where bold promises outpace the product’s reality.

Jul 135 min read
Marketing, Media & Influence

Where Startups Are Designed, Not Discovered: Inside Jung von Matt’s Creative Engine for Founders Part 1

In our conversation with Jakub Cassebaum, Design Lead at Jung von Matt START, he stresses a holistic approach to branding: build on vision, story, and strategy before moving to design. For startups, speed matters more than perfection — launch, learn, and improve. Above all, trust is built through consistency and emotion, often sparked by small creative choices that make a brand stand out.

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